Industry

On-Demand Services / Automotive

Client

Mr. Gloww

Mr. Gloww: Architecting a Multi-Sided Marketplace Experience

Balancing Frictionless Booking with Operational Efficiency

Designing a multi-sided marketplace requires solving multiple user problems simultaneously. For Mr. Gloww, an on-demand car wash platform, I designed a cohesive mobile experience that connects three distinct user types: Customers, Washers, and Admins. The primary challenge was creating a frictionless, consumer-facing booking system while simultaneously designing an efficient assignment and management interface for the washing staff in the field.

Driving Retention Through Intuitive Subscriptions and Secure Access

To maximize user retention and build immediate trust, I focused on optimizing the onboarding and payment flows. I designed a streamlined registration process utilizing seamless WhatsApp OTP authentication. Furthermore, to simplify the user's cognitive load and drive predictable revenue, the platform's architecture was designed around clear, flexible subscription models—featuring intuitive monthly, quarterly, and half-yearly plans. This approach streamlined the user journey and significantly reduced the friction typically associated with on-demand service bookings.

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